Makeup trends and brands come and go, and in the end, those that truly offer a solution, a bold insight, or a fresh perspective in girl’s and women’s looks earn their keep on the runway and on the streets. For makeup lovers, cosmetics are an essential buy and a luxury treat at the same time. Who wouldn’t be attracted to those gorgeous colours and sparkling palettes? Lord & Berry, an internationally-renowned cosmetics line, even has names as delicious as Macchiato for a cream foundation, Bronzer Biscotto, Vegas Sunset for a lipstick, Wild Sage and Gold Black for eyeliners, Chiffon and Negligee for lipgloss. These names promise not just products to enhance your face, but a way to have beautiful days.
When choosing your next buys for your beauty stash, styling experts say that it’s best to see beyond the packaging and look into a brand’s philosophy. If you see that their principles agree with your own personal values, then most likely you’ll find products that will be for keeps. Lord & Berry’s brand philosophy says: “Fashion is culture, a form of expression, and it can be used to help women excel in life.” Does this connect with how you see and build up your confidence and sense of self?
Get makeup products and colours that are aligned with your lifestyle, your skin and hair tone, and the climate you’ll mostly be living in. Take it from styling experts like Dan McLennan “we determine the best look for clients based on the specific features of the person, the kind of activities he/she does, and the places and locations they go”. Trends are great as inspiration, but when you use your personality and lifestyle as an anchor for your makeup choices, you’re not just a mindless fashion victim—you’re really enhancing your own style.
Makeup brands that focus on technology and innovation to further improve their products are also worth investing in—high-end fashion houses bank on cutting edge cosmetics applied with expert techniques to offset the theme of their models’ looks. Consider how the Lord & Berry palette was utilised in the latest runway shows by Marc Jacobs, Yves St. Laurent, Gucci and Armani; the makeup was subtle yet stunning, just enough to draw inspiration and attention to the creations on showcase.
At the same time, just because a brand was featured in elite fashion events, it doesn’t necessarily follow that their prices should be high-brow. There are leading cosmetics lines such as Lord & Berry that offer reasonable prices and value for money. By selecting a few key products from them, such as lipstick and eyeshadow, you can compose looks for your everyday routine as well as for those moments that call for extra glamour.
